Cinemex the world’s sixth largest exhibitor has chosen Arts Alliance Media to be the exclusive provider of software to its cinema screens across Mexico. The chain which has 2 000 screens in Mexico will use AAM’s proprietary software suite to manage content across all its digital cinema estate. Cinemex which is negotiating its own virtual print fee deals directly with the studios will roll out digital across its network over the next 18 months and will utilize a range of AAM software products to manage various aspects of the deployment. All screens will employ AAM’s world-class and newly enhanced Screenwriter Theatre Management System to manage content playlist scheduling and reports and the enterprise producer software will be used to manage the entire Cinemex chain with circuit-wide schedule management centralized advertising and pre-show creation and dynamic playlist updating. Andrei Savtchenko head of information technology at Cinemex said “Managing a digital rollout across a circuit of 2 000 screens can be a logistical challenge but with AAM’s integrated software that has been repeatedly proven in the field we know that all the details and commitments for running a digital cinema chain will be taken care of by software built by digital cinema experts.” Howard Kiedaisch chief executive officer of AAM said “Deploying our suite of software products across a chain as large and respected as Cinemex is a really exciting opportunity for AAM. We’ve used all of our experience over the past years in digital cinema to build solutions to best serve the needs of exhibitors like Cinemex who are poised for tremendous growth over the coming years and we’re thrilled to be working with them. The digital cinema opportunity in Latin America at the moment is very exciting and we look forward to working with other exhibitors in the region large and small to support and facilitate their digital rollouts”
