Cinemark has opened new Cinemark XD Extreme Digital Cinema auditoriums at the Century 20 Great Mall Theatre in Milpitas California (San Jose market); the Cinemark Hollywood Movies 18 Theatre in College Station Texas; and the Century 14 Theatre in Sparks Nevada (Reno market). All three new Cinemark XD auditoriums opened in October. Our guests across the country rave about the Cinemark XD experience says Alan Stock Cinemark's CEO. The Milpitas location is the fifth XD auditorium to open in Northern California while the XD auditoriums in our Sparks and College Station locations are the first in those markets. The Cinemark XD entertainment environment features large wall-to-wall and ceiling-to-floor screens plush seating a custom JBL digital sound system and digital images delivered by a Doremi server and a Barco digital projector.