Cinemark to Open NextGen Theatre in Los Angeles Area

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Mon, 07/30/2012 - 20:00 -- Nick Dager

Cinemark plans to construct a nine-screen all-digital movie theatre that will feature the company's new Cinemark NextGen design concept in the Los Angeles area. The Runway at Playa Vista development will be located south of Santa Monica in the Playa Vista neighborhood. Cinemark XD is a complete entertainment environment featuring a 72 foot wall-to-wall and ceiling-to-floor screen plush seating and a custom digital surround sound system featuring the latest in sound technology. A Doremi server and a Barco DLP digital projector will deliver the digital images. We are thrilled to introduce our new Cinemark NextGen movie theatre experience with VIP premium seating that features the latest in digital and sound technologies to guests in Los Angeles says Tim Warner Cinemark's chief executive officer. The Runway at Playa Vista promises to be one of the premier developments in Southern California and our theatre will quickly become recognized as the preferred place in the market to enjoy a great movie-going experience. We plan to move very quickly to open the theatre in early 2014. The Cinemark Playa Vista will provide a convenient opportunity for movie screenings and Premiers as we combine the best technical theatrical experience with dining and cocktails says Steve Bunnell senior vice president global content programming. We will feature ample parking with valet service and a secure environment for red carpet press events. All of this will be conveniently located in an area that is near the studios the 405 Freeway and LAX. We are ecstatic to have Cinemark open what will be the premier theater experience in Los Angeles at Runway says Lincoln Property Company's executive vice president David Binswanger. Runway is designed to reflect the Southern California coastal culture and we are pleased to be adding Cinemark to our tenant mix which will also include a gourmet grocer pharmacy and other neighborhood-serving restaurants and retailers. The open public spaces landscaped walkways and outdoor fire places will make Runway a natural community gathering place.