Cinemark has announced plans to open a new Century branded theatre in Rio Rancho New Mexico at The Village at Rio Rancho in time for the 2011 summer blockbuster season. The new Century Rio Rancho theatre initially will feature 12 screens with the ability to expand and add another four screens all stadium seating digital projection & sound and a Cinemark XD: Extreme Digital Cinema auditorium. The new XD auditorium will offer a complete entertainment environment featuring a large wall-to-wall and ceiling-to-floor screen plush seating and a custom JBL sound system featuring crisp clear digital sound. A Doremi server and a Barco digital projector will deliver the digital images. The XD auditorium will exhibit the newest movies every week including 2D and Real D-3D pictures. Finally the full service concession stand will complete the movie-going experience by providing customers with their favorite candy brands freshly popped popcorn and cold Coca-Cola fountain drinks. Cinemark currently operates four theatres in the Albuquerque market says Alan Stock Cinemark's chief executive officer. We are thrilled to construct a new state-of-the-art movie theatre for our guests in Rio Rancho. This new theatre will be a great addition and the perfect complement to our existing Century Downtown 14 and Century Rio 24 theatres. After many years of planning and working with City of Rio Rancho we are pleased to see the grading and infrastructure work having begun and the announcement of Cinemark as the theatre operator sets the tone for the first class Life-Style center at The Village says Robert Geringer president of Geringer Capital. As the developers we seized the opportunity to bring to Rio Rancho the new Presbyterian Hospital and The Village at Rio Rancho. The Village will bring a world class retail and civic experience to Rio Rancho and we are proud that Cinemark is the first of many announced participants in this shopping and entertainment destination. The Village at Rio Rancho is conceived to include a Main Street-themed pedestrian-friendly retail experience adjacent to the new Presbyterian Hospital. Cinemark www.cinemark.com
