Cinemark is installing Unique X software across all of the 4,566 screens in its U.S. enterprise. This includes Unique X’s RosettaBridge Theatre Management System, RosettaNet eTMS network management system and Smart Trailering, the centralized trailer scheduling and delivery system.
According to Unique X, the combination of these three systems will enable Cinemark to automate and centrally manage its entire theatre portfolio, while automating much of the daily booth operations. This will not only deliver significant improvements in content management efficiency, the company said, but will also support their goal of offering a superior entertainment experience for the millions of movie-loving guests it welcomes each year.
Unique X systems are currently operating on more than 20,000 screens in more than 70 countries.
“Cinemark is dedicated to offering a state-of-the-art movie-going experience and has made significant investments in our digital technology to consistently provide an extraordinary theatrical presentation for our guests,” said Damian Wardle, Cinemark’s executive vice president theater technology and presentation. “We are extremely pleased to partner with Unique X to optimize our internal workflow with enhanced command and control functionality, enabling automation and the ability to dynamically program our film content during the timeframes that best suite our guests.”
“We are naturally delighted to supply our solutions to such a major brand in the cinema industry and are confident that Cinemark will enjoy heightened efficiency and workflow management,” said Unique X CEO Phil Morris. “At Unique X, Theatre Management Systems are the gateway to a host of intelligent cloud-based solutions, and as such, we will continue to ensure our products remain the market leaders.”
Unique X www.uniquex.com