Cinemark Converts more than 3 400 Screens to Digital

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Tue, 12/13/2011 - 19:00 -- Nick Dager

Cinemark has announced that more than 3 400 of its auditoriums in 251 first run domestic theatres have been converted from 35mm to digital projectors. More than half of Cinemark's domestic screens are now 3D capable. At Cinemark our main focus is to create the best movie-going experience possible for our customers says Alan Stock Cinemark's chief executive officer. Becoming 100 percent digital in our first run domestic theatres enables Cinemark to offer an entertainment environment that provides our customers with a viewing experience that simply cannot be duplicated. Accomplishing this complete conversion in only 18 months would not have been possible without the cooperation planning and coordination of all departments. We continually focus on offering our customers the best technology solutions available which enables us to deliver a premium digital entertainment experience says Damian Wardle Cinemark’s vice president of worldwide theatre technology & presentation. I would like to acknowledge our partners RealD MIT Doremi Texas Instruments DLP Cinema and Barco. Cinemark Holdings