Cinemark Converts in Latin America with Barco

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Sat, 11/13/2010 - 19:00 -- Nick Dager

Barco will provide Series 2 digital cinema projectors to Cinemark for all of their digital cinema deployments in 13 countries throughout Latin America. Barco maintains that this new deal with Cinemark establishes it as the clear market leader in Latin America. Cinemark Latin America has the largest presence of any theatre company throughout Central and South America. Cinemark has aggressively expanded into this market as a result of increased multiplex theatre construction attractive demographics with a significant teenage population and a growing acceptance of moviegoing as a form of entertainment. Its recent expansion into 11 other countries follows successful deployments in both Mexico and Brazil the two largest economies in Latin America. 

 “We are pleased to expand our partnership with Barco as we continue to deploy our circuit in Latin America. Barco's global reach and regional coverage provide a great fit with our business model and they truly share our commitment to providing the highest quality digital cinema experience to our patrons in the Southern hemisphere ” says Valmir Fernandes president of Cinemark International. 

 Luciano da Silva director of technology of Cinemark says “Barco was the proven choice for Cinemark in Latin America based on our highly successful experience with them in our North American deployments. In addition to providing the brightest most reliable projectors in the industry Barco has been quick to respond to our needs with top-notch customer service and dedicated support to ensure consistent performance and streamlined operations for our theatres.” “Barco is excited to extend our partnership with Cinemark as they expand their digital cinema roll-out into Latin America and we are honored to now be the exclusive supplier of projector systems to Cinemark's worldwide circuit. We look forward to expanding our market-leading local presence in Latin America to fulfill exhibitors' service training and support needs for many years to come ” says Todd Hoddick vice president digital cinema Barco North America. Barco Cinemark