CinemaCon the official convention of the National Association of Theatre Owners has announced that its 2012 conference will be held April 23-26 in Las Vegas at Caesars Palace. The Coca-Cola Company will be the Official Presenting Sponsor for the second straight year. “Without a doubt the success we achieved in year one exceeded our expectations and we have our friends in distribution and exhibition to thank. The support CinemaCon received in our inaugural year was simply amazing. But now it’s onto year two and we need to raise the bar even higher — which is a challenge we embrace wholeheartedly ” says Mitch Neuhauser managing director of CinemaCon. “To have The Coca-Cola Company returning as our Official Presenting Sponsor is an incredible vote of confidence and reinforces Coke’s dedication to promoting the theatrical experience worldwide. They are a wonderful partner to work with and we are excited they will be joining us in our return to Caesars Palace.” CinemaCon expects to attract nearly 5 000 motion picture professionals from all facets of the industry—from exhibition and distribution to the equipment and concession areas. The International Cinema Technology Association and National Association of Concessionaires are trade-show partners. CinemaCon www.cinemacon.com
