Screenvision has signed an exhibitor agreement with Cinema Entertainment Corporation. With this deal Screenvision will have exclusive national selling rights exhibited within Screenvision’s Premium Pod and non-exclusive rights for promotions. The deal represents CEC Theatres’ first foray into national advertisement display. CEC Theatres currently operate 16 theatre locations and 123 screens across ten markets including the Minneapolis market. Other key locations include Des Moines Sioux City and Davenport Iowa as well as Fargo North Dakota. “The deal with CEC Theatres further expands Screenvision’s reach in key Midwest markets ” says Darryl Schaffer executive vice president exhibitor relations Screenvision. “We are proud that CEC has chosen Screenvision for its national cinema advertising needs and we look forward to providing them with a new stream of revenue.” “Creating a national advertising program through our agreement with Screenvision aligns with our strategy for growth and expansion while we continue to provide our guests with a superior cinematic experience ” says Bob Ross president CEC Theatres. CEC Theatres www.cectheatres.com Screenvision www.screenvision.com
