Cinedigm Signs Licensing Deal with Prima Cinema

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Wed, 05/30/2012 - 20:00 -- Nick Dager

Cinedigm Digital Cinema has agreed to license content to Prima Cinema a film distribution company that delivers theatrical release movies to private home theater systems.

 The recent acquisition of New Video has enabled Cinedigm to acquire and distribute independent films and specialty content both theatrically and through digital mobile and home media platforms. Prima Cinema is the creator of the exclusive Premium Home Theater experience.

 Cinedigm will license to Prima Cinema its rapidly expanding library of independent films documentaries and other premium alternative specialty content including ballet opera theater sporting events and musical concerts. 

“Cinedigm is a fully integrated distributor of independent films and specialty content ” said Chris McGurk chairman & CEO. “Prima provides us with a brand-new high-value distribution channel enabling direct access to an established and growing market of private home theater screens. Additionally with the associated premium business model it could represent a significant new revenue stream for us.” 

“We are delighted to partner with Cinedigm for our summer launch ” said Jason Pang Prima Cinema founder and CEO. “Apart from Hollywood movies and award-winning independent films Cinedigm will also be providing our clients with some exclusive movies and other content distributed under our World Premier banner.” 
 Cinedigm Digital Cinema