Cinedigm Entertainment Group and distributor New Video have entered into a partnership to bring more independent films into theatres nationwide. As part of the agreement Cinedigm and New Video will work together to acquire and distribute independent films theatrically in North America followed by platform release across cable VOD digital and DVD/Blu-ray. Cinedigm has released nearly 200 independent films and alternative content events over the last few years with past releases ranging up to 1 000 screens based on the content and audience footprint. New Video is the largest aggregator of independent digital content worldwide with Amazon Apple’s iTunes store Hulu Netflix and Walmart’s Vudu service as key partners. The agreement is effective immediately with the goal of releasing films in 2012 on screens in North America through Cinedigm’s network of theatres. Releases will be supported by Cinedigm’s and New Video’s marketing and social networking initiatives that are necessary for filmmakers to reach audiences in today’s multi-platform universe. “New Video has a strong 20-year track record of creative marketing and innovative release strategies for film and TV ” says Chris McGurk chairman and CEO of Cinedigm. “Adding in Cinedigm’s quality digital theatrical capabilities to New Video’s proven expertise opens up a unique and advantageous release opportunity for independent filmmakers in all key channels of distribution. This arrangement also underscores Cinedigm’s commitment to provide our digital theatrical network with an expanded stream of high quality content as we rapidly grow our core distribution business.” “There is opportunity and demand for great independent cinema. Cinedigm and New Video are creating a new distribution model that’s specifically designed to maximize today’s fast-moving digital landscape ” says Steve Savage co-president of New Video. “Together our acquisitions teams will target both talent-driven independent films with broad appeal as well as niche or specialty releases. We are thrilled to partner with Chris and his entire team to bring enhanced value to the life of a filmmaker’s project.” Cinedigm www.cinedigm.com
