Cinedigm and Mondo Media have entered into a strategic content distribution partnership. Cinedigm will offer Mondo additional monetization opportunities outside of its successful YouTube channel, including theatres, VOD, home video and transactional digital outlets. The properties slated for distribution in 2013 include the entire Happy Tree Friends web and television series franchise as well as the animated feature film Aachi & Ssipak.
“Cinedigm has a history of working with new media content creators and developing ground-breaking revenue opportunities across all platforms and marketing the properties via non-traditional windowing strategies,” said Chris McGurk, chairman and CEO of Cinedigm. “From our work with Felicia Day and The Guild to Red vs. Blue, we know a successful property needs to be accessible to its fans across all platforms and devices. We are certain the 2.3 million subscribers that clamor to see the latest Mondo offerings online will be equally enthusiastic to see them – curated with new, original content – across all platforms.”
John Evershed, Mondo's CEO, said “Long form extensions of our properties, accessing new platforms that will find audiences beyond our core fan base, and creatively repackaging off-YouTube offerings of our best YouTube content are three key aspects of Mondo’s business going forward. Cinedigm has demonstrated success with taking niche online-first properties and marketing them to mainstream audiences via both DVD and digital platform distribution.”
Mondo Media www.mondomedia.com