CineCardz has appointed Guillaume Thomine Desmazures chief executive officer effective immediately.
Desmazures previously held leadership positions in the international media industry. He joins the company after seven years at Arts Alliance Media as its senior sales manager, after having successfully ensured the digital transition through the virtual print fee model throughout the French and Spanish market, and ultimately the Latin-American market.
“CineCardz is one of those very rare companies which aim to truly revolutionize the user experience in cinemas by offering them something really new creative and fun, and I couldn’t be more honored to have been chosen to lead the company,” said Desmazures of his appointment, “After going through the digital age transition, it was time to give exhibitors something that really makes the most of digital. We installed fantastic projection systems in thousands of screens worldwide, but still we’re not using yet the full potential of having screens digital. CineCardz is one way to make things different, entertaining at no cost for the exhibitor to improve the end user experience in theaters by offering this new service. I’m extremely excited to take on this challenge with such a creative team!”
“Having observed Guillaume’s work for the past seven years, I know that Guillaume is the right leader at the right time to push CineCardz towards a great success,” said Patrick Zucchetta, CineCardz’s co-founder.