Christie has announced the certification of a number of cinema re-sellers to take advantage of the ongoing roll out of digital cinema technology. The certified re-sellers include American Cinema Equipment Portland Oregon Big Sky Industries Alpha New Jersey Bruce’s Entertainment & Media Solutions Castaic California Cinema Equipment & Supplies Miami Florida CLACO Equipment and Service Salt Lake City Utah Integrity Entertainment Systems Niskayuna New York and Sonic Equipment Company Iola Kansas. From coast-to-coast movie theatres in the United States are making key strategic investments in digital cinema so they can provide audiences with a superior movie viewing experience. To meet this growing demand Christie has developed a rigorous and thorough digital cinema training and certification program. Under the certification program re-sellers receive advanced training on all aspects of digital cinema projection including specific training designed to address the unique operational environments of each installation. Christie’s cinema re-sellers graduate from the program as authorized digital cinema technicians who possess a solid technical background in projector installation operation maintenance and servicing. “No other projection manufacturer has the depth of experience that we have in wide-scale digital cinema deployments. We’ve taken this knowledge and shared it with a key group of re-sellers—those who are fully dedicated to ensuring the highest levels of quality and service for their customers ” says Craig Sholder vice-president of entertainment solutions at Christie. Sholder adds “Christie’s cinema re-sellers are key to the growth and popularity of digital cinema. Their second-to-none knowledge and expertise allow cinema circuits to deliver high-quality digital movie content to audiences that define their viewing experience by a large screen surround sound and crisp clear images that deliver impact arouse an emotion and ultimately tell a story.” “Audiences are willing to pay premium ticket prices and with increased sales at the concession stand digital and 3D capable projectors are the best value proposition for theatres ” says Sholder. “Christie’s cinema re-sellers deliver that value and they will continue to play a pivotal role in driving the growth of digital and 3D cinema.” Christie Digital Systems www.christiedigital.com
