Christie’s Allure Unveils Out-of-the-Box Video Walls

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Wed, 04/13/2016 - 13:10 -- Nick Dager

Allure, a Christie Company, has launched a new set of out of the box video wall packages designed to make implementation easier, quicker and more cost effective, all while offering a choice of top quality displays, warranties and installation services.

Meeting the highest standards of quality and performance that are the hallmark of every Allure and Christie solution, these new video wall packages offer dynamic digital content creation options, the choice of brilliant 4K or LED technology, and faster project installations. Ideal for a wide range of environments and applications, packages start at four displays and include as many as 25 displays designed to transform high traffic areas such as retail spaces, lobbies, and stadium concourses into highly engaging destinations that increase audience dwell time and drive revenues.

Driven by Allure Content Management System software, high impact messages can be remotely distributed, scheduled and delivered to guests. Increasingly being installed in many retail environments including movie theatres and cultural attractions, these digital destination points attract consumers and immediately turn unused or underutilized wall spaces into revenue generators.

“Today’s digitally-driven audience demands complete and connected brand experiences, from the moment they step inside an environment to the moment they leave,” said Brandi Kler, senior vice president of product at Allure. “The opportunity for retailers, theatre owners, restauranteurs and others to completely transform their often under-utilized spaces can offer significant benefits that include stronger brand loyalty and enhanced profits. Now it’s easier and more affordable with Allure’s new, ‘out of the box’ packaged offerings.”

Delivered and installed by Allure project management and installation services, these new video wall packages are pretested and feature dynamic content produced by its award-winning creative services team. They include all hardware components and everything needed for a successful and long-life deployment.

Allure has installed video walls in major venues that include stadiums and arenas, convention centers, theatre circuits, and more, as retailers are increasingly targeting a new generation of tech-savvy consumers with more dynamic, experiential signage solutions that connect brands and products at points of influence.