China’s Dadi Digital Cinema Has Banner Year

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Thu, 11/29/2012 - 19:00 -- Nick Dager

Dadi Digital Cinema one of China's largest theater chains expects its total revenue to reach almost 1 billion yuan ($160.4 million) this year an increase of about 400 million yuan compared with last year. Liu Kaijun general manager of investment at the company made the announcement which was reported first in China Daily. The company which was established in 2005 and ranks fifth among theater chains nationwide only projects digital films. Most of its cinemas are located in second and third-tier cities and it currently operates more than 160 cineplexes with more than 750 auditoriums. Liu told the China Daily that Dadi cinemas account for a market share of about five percent in the country and that the company aims to expand that figure to one-third of the market share in the future.