Independent cinema operator Broadway Kino has signed Germany’s first Managed Services customer agreement with Sony Digital Cinema 4K. Under the terms of the deal, Broadway Kino replaced older DLP Series 1 projectors at two of its six screens with new Sony SRX-R515DS 4K dual projection systems.
Also featured in the agreement are 18 Sony BRAVIA Professional Displays – including 4K models - and a VPL-FHZ65 laser light source projector including all playback and control infrastructure to provide digital signage in the recently-refurbished theatre foyer and lobby areas.
All hardware plus installation, technical support, maintenance and remote networked monitoring are provided by Sony under the terms of a five-year Managed Services contract financed by affordable monthly payments. This gives Broadway Kino access to the latest 4K-cinema projection hardware plus technical back-up, without costly upfront capital investment.
The independent operator in Ramstein, south-west Germany is the country’s second theatre to install Sony’s SRX-R515DS dual 4K projection system after Cinecitta’ Multiplexkino Nürnberg. Combining two SRX-R515 projectors into a single solution, the high-brightness and high-contrast DCI compliant system brings industry-leading Sony 4K picture quality in 2D and 3D plus low ownership costs to mid-sized and larger cinemas.
“We’re proud to be one of Germany’s earliest adopters in digital cinema technology,” said Broadway Kino owner Ernst Pletsch. “Our first-generation projectors were becoming an increasingly costly liability with limited service options, and we wanted to bring our screens up to date with the best possible 4K picture quality. Managed Services from Sony has allowed us to take the movie-going experience to the next level for our audiences on extremely attractive commercial terms.”
“The idea of a complete solution is a phrase that’s over-familiar – but that really is what we’ve created for Broadway Kino,” said Oliver Pasch, European sales director at Sony Digital Cinema. “As well as the unequalled image quality of our acclaimed 4K projectors, Managed Services gives operators the reassurance and flexibility of having absolutely everything covered in one simple agreement. It’s transparent, it can be precisely customised to meet every exhibitor’s precise needs – and it makes brilliant business sense for any cinema, large or small.”