The movie box office in Brazil increased by ten percent from January to the first week of August, according to regulatory agency Ancine. The audience grew from 113.9 million to 125.4 million in one year’s time, the agency said.
"As demand grew, the entrepreneur has been trying to reform existing units to increase their capacity," said Marcelo Lima, the trade show Expocine’s director.
Lima believes there is still much room for expansion of theaters in Brazil and Latin America. "There are few theaters for too many films,” he said. “This has been very clear in the first half of this year. What happens is that successful films get less time in theaters than the public would like."
This information was first published in the column Mercado Aberto of the newspaper Folha de S. Paulo.
Expocine will be held on November 16-18 at Frei Caneca Convention Center.