Big Cinemas to Install Imax Theatre in Mumbai a First for India

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Sun, 06/28/2009 - 20:00 -- Nick Dager

Imax Corporation and Big Cinemas a division of Adlabs Films a Reliance ADA Group company and India's largest entertainment conglomerate have announced an agreement to install Imax's new digital projection system in Big Cinemas' flagship Imax theatre in the heart of Mumbai. The installation is scheduled to be completed in July and will mark the first digital Imax location in India. The new Imax digital projection system will replace the Imax Dome system that is currently operating in the Big Cinemas location at Wadala Mumbai. The new technology upgrade is designed to enable Big Cinemas to take advantage of the growing slate of Hollywood releases in Imax and Imax 3D. Big Cinemas has constantly endeavored to expand our content offerings to render a world class movie going experience to our guests. Through the installation of Imax's digital projection system we will be able to offer our guests the world's most immersive movie experience and even more premium entertainment options and at a much lower operating cost says Tushar Dhingra COO Big Cinemas. We're proud to enter this partnership with Big Cinemas for installing our first digital projection system in Mumbai the heart of Bollywood. It is an important strategic step for us as we look to expand our presence in the region says Imax CEO Richard L. Gelfond. Big Cinemas has already done a fantastic job establishing the Imax brand in the country and we're confident that this new theatre will enable them to reach an even wider audience of Indian consumers in the future. Adlabs Films Limited Big Cinemas IMAX Corporation