Be Media and Cinema Group have announced that they have converged traditional Imax and 4K digital projection from the same theatre booth window in the new and improved Desert Imax Theater of Cathedral City California. The companies say the project is considered to be one of the first digital 4K projection systems in the giant screen format. Citizens of the Coachella Valley are now of very few in the world with access to the highest quality and largest presentation of first-run movies education films Xpand 3D gaming consoles and laptop content. David Sayah Be Media’s vice president says “We were given the task to convert the community’s treasured landmark to digital while also maintaining the current Imax systems in a way that would utilize the entire 70-foot by 52-foot screen be as bright and beautiful in both 2D and 3D and be easily controlled and maintained by any member of the theatre’s staff. It was the perfect undertaking for Be Media and we are extremely proud of the results.” The theatre has been engineered to display untraditional auxiliary content such as video game consoles laptops and microphones and in which all sources are controlled via touch panel. In addition to enable both Imax and digital content to be available at any given time Be Media customized a special platform cooling system and control interface. To ensure the longevity of the 4K digital system Doremi Lab servers Christie 4K projection and an Xpand 3D active system were installed. Be Media http://bemedia.com Cinema Group http://cinemagroup.net
