Barco has installed its first 3D image plus 3D sound combination in greater China more specifically in the Wangfujing Cineplex in Chengdu China. This is the first time that Barco has provided both audio and visual technology in the digital cinema field. The Wangfujing Cineplex installation includes Barco's DP4K-32B Enhanced 4K cinema projector and the Auro 3D 11.1 Channel Sound System. Beichuan Zhang an influential pioneer in China's film industry and acting president of Emei Film Group and general manager of Pacific Cinema Circuit says “Pacific Cinema Circuit is continually advancing with the world-leading digital projection technology. 3D audio is the latest evolution in the 3D movie experience. We are happy that China is starting to use Barco's Auro 3D system to provide audiences with an unequalled aural as well as visual experience.” Barco's managing director sales & service and vice president sales entertainment for greater China Tang Feng says “Audiences are becoming more sophisticated and are expecting more and more from their cinema experience. The Auro 3D system offering the most natural sound will definitely delight modern moviegoers. As one of China's newly developing cineplexes Wangfujing Cineplex is a good example of the ultra-bright Enhanced 4K image and Auro 3D sound combination. This is a highly significant event for Barco as well as for China's Cineplex development.”
