Barco will highlight CinemaBarco at CinemaCon 2016, April 11-14 at Caesars Palace in Las Vegas. CinemaBarco includes Barco Laser Projection, Barco Escape, AuroMax and Barco Lobby Experience. Recent independent and exhibitor surveys indicate that moviegoers give the highest image quality scores to laser-illuminated screens. They also state that this premium experience would entice them to visit the cinema more frequently and that patrons are willing to pay a higher ticket price for the laser-projected movie, resulting in significantly higher revenues for exhibitors.
At CineAsia 2015, Barco introduced the DP2K-15CLP and the DP2K-20CLP, the first of a much broader wave of Barco laser phosphor projectors. The DP2K-20CLP, an 18,000-lumen laser phosphor projector for cinema features three times the brightness of any other laser phosphor projector and lower operating costs than Xenon projectors.
Barco says its laser phosphor projectors provide considerable cost savings and ease of use due to the elimination of costly projector lamps. An innovative cooling system enables long projector lifetime beyond 30,000 hours. Compared to lamp-based projectors, their optical efficiency is also significantly higher, decreasing electricity costs up to 50 percent. A unique laser phosphor retrofit module allows exhibitors who already own a Barco cinema projector to easily replace the lamp house with a laser phosphor module.
Barco Escape is literally changing the way audiences watch movies, adding a fresh, exciting dynamic that redefines the cinema experience, making it truly immersive. An integral component of CinemaBarco, Barco Escape is helping establish the cinema as a unique entertainment destination, delivering fresh content in a compelling way that makes going to the movies, once again, a spectacular social event. This multi-screen, panoramic movie format envelops the audience in the action, whether in a feature film, alternative content, or branding campaign messages.
The Barco Lobby Experience is an innovative digital display system that envelops the moviegoer by transforming the ordinary cinema lobby into an immersive storytelling environment. Animated box office, concessions and menu boards, animated movie posters, and dynamic, custom multi-screen movie trailer presentations that span every screen, combine to create an engaging, revenue-generating entertainment center that brings the entire cinema to life.
Barco Audio Technologies (formerly IOSONO) and Auro Technologies, combines the best characteristics of object-based technology with the Auro 11.1 by Barco immersive sound format.