Barco Gets New Contract from Malco

Bookmark and Share

Tue, 09/13/2011 - 20:00 -- Nick Dager

Barco has been awarded an order for another 120 projectors completing Malco's conversion of its entire circuit to digital. Expanding upon its long-term partnership with Malco Barco will install both 2K and 4K models. Malco will also install a dual-stack 4K projector at its flagship Paradiso cinema in Memphis Tennessee to create a premium giant screen 3D experience for its loyal patrons.  

“We've enjoyed a very successful history with Barco collaborating with them on new features and serving as a beta site for emerging technologies so we know we're getting the best and brightest projectors with the lowest total cost of ownership ” says Bobby Levy executive vice president of Malco. “We are continually striving to elevate the cinema experience and with Barco's outstanding projectors and support we can offer our patrons the ultimate in movie presentation.”  

Malco has a Cinedigm's long-term VPF agreement via an exhibitor-buyer deal structure which enables the exhibitor to recoup most of its costs – including financing fees – associated with the deployment. 

“We're honored to complete Malco's digital cinema deployment and share their enthusiasm in becoming a 100 percent digital circuit so they can enjoy Barco's superior image quality world-record brightness 24/7/365 customer support and the lowest total cost of ownership in the industry ” says Patrick Lee vice president digital cinema for Barco North America.