Ballantyne Strong to Open Digital Cinema Office in Taiwan

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Tue, 01/12/2010 - 19:00 -- Nick Dager

In an effort to expand its Asian distribution rights into Taiwan for the NEC line of digital cinema projectors Ballantyne Strong plans to open an office in Taiwan in the first half of 2010. The new office will provide sales training service and support for all digital cinema products sold in the territory. Ballantyne’s Asian distribution territory now includes Indonesia Hong Kong Malaysia The People’s Republic of China Singapore and Taiwan. Ballantyne president and CEO John P. Wilmers says “Taiwan is an important extension of our digital projector footprint in Asia that also provides cross-selling opportunities for other products and services. Taiwan has approximately 500-screens roughly 90 percent of which have yet to be converted to digital technology. We look forward to working with leading exhibition companies in the region and serving their digital cinema needs.” Ballantyne also announced that its cinema screen subsidiary Strong/MDI Screen Systems has earned International Organization for Standardization ISO 9001:2008 certification for its quality management standards and procedures. The ISO is a network of the national standards institutes of 162 countries with a Central Secretariat in Geneva Switzerland. Wilmers says “We are proud to announce our cinema screen division’s ISO 9001 certification. Strong/MDI has been working toward this quality standard for the past 12 months. The certification is an important milestone that provides a globally respected acknowledgement of Strong/MDI’s quality standards which should further support its worldwide sales and marketing efforts.” Ballantyne Strong