Assimilate Shows Scratch with ProRes for Windows at NAB 2014

Bookmark and Share

Mon, 04/21/2014 - 13:38 -- Nick Dager

Assimilate Smoke now has Apple ProRes for Windows.At the National Association of Broadcasters convention held earlier this month in Las Vegas, Assimilate announced v8 versions of its popular Scratch and Scratch Lab software, allowing users to encode Apple ProRes files on Microsoft Windows 7/8-based PCs. Scratch and Scratch Lab customers can now use both the OS X and Windows versions of the software. Artists either on-set, or in post-production are guaranteed the highest possible quality and encoding speeds on each platform. In addition, Scratch 4K is now available at Scratch 2K prices.

“Apple ProRes has become a de facto format in the industry for feature film, episodic television and documentary production,” said Steve Bannerman vice president of marketing at Assimilate. “Windows users of professional media and entertainment solutions have typically had to rely on substandard encoding solutions. Quality often suffered and render speeds were painfully slow. We are thrilled that Assimilate now delivers best-in-class cross-platform functionality to our customers with officially licensed and certified ProRes, ensuring consistency in workflow and providing an industry-standard deliverable to both Mac and Windows users.”

Assimilate’s Scratch, a post house in a box – from dailies, to conform, color grading, compositing, through to finishing – and Scratch Lab, a robust dailies or VFX review digital pipeline, deliver the industry’s most comprehensive toolset for digital cinema and episodic television 2D and 3D productions. Both products support multiple formats, including Arri Raw, Sony F5/55/65, Phantom, and Canon C300/C500, as well as enhanced support for Red cameras including the new Epic Dragon at all resolutions. Scratch enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline - and play back in real-time. All versions of Scratch and Lab software, running on OS X version 10.7.5 or higher and Windows 7/8, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling.

Assimilate offers pricing options to fit any need – individual artists or studios – annual subscription, daily/monthly rental, site license, or purchase. Scratch is priced from $20,995 and Scratch Lab from $5,990 for an annual subscription and from $150 and $50, respectively, for daily rental.