Assimilate Opens Office in India

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Fri, 10/14/2011 - 20:00 -- Nick Dager

Assimilate has established a sales and technical support division in India. The company has also extended its reseller network and appointed new Authorized Training Centers covering key filmmaking and broadcast markets across the country for its Scratch Six and Scratch Lab file-based workflow products. The company says the initiative underscores Assimilate's commitment to supporting the burgeoning broadcast and Bollywood filmmaking industries in India. The new division is led by Prasenjit Sengupta who joined recently as director of sales for India. Sengupta's role is to oversee the expansion of the company's sales channels and to strengthen customer services across the country. Assimilate has also recruited Arun Kumar who will provide training and technical support services in conjunction with the company's expanding network of resellers. The launch of the new Indian base comes in response to an intensive growth period after the successful launch of Scratch Six and Scratch Lab on Mac OS X and Windows 7. Priced at $17 995 Scratch Six is a digital cinema and broadcast finishing tool for Red and high-end digital workflows. Scratch Lab is a comprehensive end-to-end digital system for the review versioning color correction conform and deliverables of dailies created during production or the VFX process and is priced at $4 995. Scratch Six and Scratch Lab customers in India include Reliance MediaWorks Prime Focus QLab Gemini Industries & Imaging and Maya Digital Studios. Assimilate 's Indian resellers have been selected for their particular expertise in PC and Mac workflows and include CineWeb Technologies and RSG in Mumbai CMS in Kolkata Sniper in Chennai and Conquer in Hyderabad. India is a big and rapidly evolving market and Assimilate has already achieved considerable success with sales of Scratch Six and Scratch Lab into many leading companies says Sengupta. As new boutique post-production houses spring up and filmmakers transition to file-based digital workflows the price/performance advantages delivered by Scratch Six and Scratch Lab are incredibly compelling. Establishing a customer-focused base a country-wide network of resellers supporting PC and Mac-based facilities and in-depth training facilities are clear signals of Assimilate 's commitment to the Indian market. Sengupta joins Assimilate with more than twenty years of success in media and entertainment software and hardware sales. He is well known in the broadcast and post-production communities across India and brings extensive knowledge of file-based workflows for DI high-end VFX and restoration. Before joining Assimilate Sengupta was sales director at Benchmark Micro Systems a reseller of high-end systems for the moving image industry. Prior to that he worked in sales at Aditya Infotech Apple Tata Elxsi Rahul Commerce and Nucomp Infotech. Over the course of his career Sengupta has driven significant revenue growth in key accounts such as Ramoji Film City Famous Studios QLab Reliance MediaWorks and Prime Focus. Kumar has joined Assimilate from Benchmark/Kit Digital where he was responsible for technical demonstrations training and building customised high-performance workstations. Kumar's broad expertise features SAN/NAS storage and networking solutions for high-end post house and broadcasters including Gemini Industries & Imaging as well as Prime Focus Technologies. Assimilate