Arti Cinemas Install Barco Auro 11.1 Sound

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Tue, 03/10/2015 - 12:39 -- Nick Dager

Barco has installed AP 24 Auro processors in Globe Theatres and Barasat Cinemas, two branches of the Arti Cinemas Group both located in Kolkata. Long-time Barco Partner R&S Electronics did the installation. Both cinemas are the first in Kolkata to be equipped with Barco’s Auro 11.1 immersive sound system.

Arti Cinemas is well known in India with branches across the country. Quickly expanding with new venues and modernizing existing ones, the cinema group is constantly striving to bring the highest quality of entertainment to India’s movie going audience. Arti Cinemas aims to transform the experience of movie-lovers into a delightful experience with world-class screens, sound and interiors.

In its quest to bring Arti Cinemas to higher levels, Rajkamal Chourasia frequently chose Barco projection systems in the past. “In our years-long relationship with Barco, we were always delighted with the outstanding quality of Barco products,” he said. “We certainly acknowledge their parting our success. When we decided to do something new and unique for the region of Kolkata, Barco again showed its added value. With Barco’s Auro-3D format, both our Globe Theatres and Barasat Cinemas have taken a big lead on their competitors, offering their audiences an immersive film experience that makes them feel the action on the screen like never before.”

With branch offices in Chennai, Delhi, Hyderabad and Kolkata and associates in most metropolitan areas, R&S is actively driving the rapid growth of the Indian film industry. The company’s Anirvan Ghose said, “R&S was founded with the mission to revolutionize film sound in India. Having Barco’s Auro 11.1 sound system in our assortment, we feel we can fully live up to this ambition. This is something that we are very proud of.”