Archimedia, Now GrayMeta, Adds Metadata Features to Iris

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Mon, 02/22/2016 - 15:23 -- Nick Dager

Archimedia has introduced new metadata features the company says are so profound it has changed its name to GrayMeta. Iris 2.0, one of GrayMeta’s software applications, has added the ability to extract and search all metadata from any file format.

Mark Gray, GrayMeta president, “Managing media assets has never been more important yet more difficult.  Today, less than 10 percent of file metadata is usable. Iris 2.0 uses GrayMeta’s new patent-pending technology MetaFarm, which is an automated, modular metadata extraction platform that enables an organization to quickly and easily [access] vast amounts of silo-based data.”

According to Gray, GrayMeta can analyze and merge metadata from related data sources such as email, project notes and annotations, scripts, and office records. The search function not only finds files, but also finds the relationships between files. If there is data present anywhere a company has access to, Iris and MetaFarm can help find it and enable it to be used.

Said Gray, “The big picture is that metadata is the key to the future of file based media. It is no coincidence that most growth opportunities in television like dynamic advertising, targeted pay per view, and OTT services are dependent on metadata. On the operations side, metadata is of growing importance to help customize workflows as well as automate certain tasks. For all of these reasons, GrayMeta will continue to bring new innovative ideas to enable organizations to better use file based media.”