The AMC Enhanced Theatre Experience made its U.S. debut this month at AMC Pleasure Island 24 at Downtown Disney at the Walt Disney World Resort. ETX includes a 20-percent larger screen 3D technology digital projection and an upgraded sound system. Specifically the digital projection system produces images comprised of two million pixels which delivers a higher resolution than HD. This image is then showcased on a wall-to-wall floor-to-ceiling screen that immerses guests in the image. The ETX auditorium also boasts 12 audio channels fueled by 50 000 watts of power which is a major upgrade and three times the power of typical auditoriums with six audio channels. As a result of this improved sight and sound experience guests will not simply watch a movie. They will live it in ETX. “We are proud to launch our new ETX concept for the first time in the United States at AMC Pleasure Island 24 ” says John McDonald executive vice president U.S. operations. “We truly believe this premier location at Downtown Disney deserves the absolute best entertainment experience AMC can offer and ETX is the cornerstone of that experience.” “With the upgraded screen and sound system in addition to the premium viewing experience digital cinema offers we believe our guests at AMC Pleasure Island 24 will walk away with a new perception of how movies should be delivered ” says McDonald. Movies shown in the ETX auditorium will cost $2 more; 3D titles such as Alice in Wonderland will cost $4 more. AMC Pleasure Island 24 www.AMCEntertainment.com
