Digital camera rental company Alternative Rentals Digital Cinema, Los Angeles, California has augmented its camera offerings with Panasonic VariCam 35 4K camera/recorders.
“Beyond the remarkable innovation of the dual native 800/5000 ISOs, we are also very impressed with the VariCam 35's ability to record different resolutions in-camera, simultaneously,” said Cliff Hsui, Alternative Rentals' vice president of marketing & technology. “A production is able to retain a pristine 4K master and still have a 2K/HD version for editorial plus proxies for dailies or quick editing. You eliminate all the pre-editorial transcoding.
“The color reproduction is beautiful, and file sizes are smaller due to the efficiency of the AVC-Ultra codec,” he added. “Also, the VariCam 35's capability of creating and accepting different looks is a real time-saver for DPs, who can apply a look non-destructively and send it to post to establish a baseline for future scenes.
“Alternative Rentals has been a customer of each previous generation of VariCams, and the 35 is definitely in line with the celebrated VariCam vibe.”
Alternative Rentals www.alternativerentals.com
Panasonic VariCam 35 www.us.panasonic.com/varicam