Adobe Acquires Iridas SpeedGrade Technology

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Tue, 09/13/2011 - 20:00 -- Nick Dager

Adobe Systems has acquired certain assets of privately held Iridas. Color grading is an essential component of finalizing professional film and television content and is becoming an increasingly important part of modern content creation with the advent and rapid growth of high dynamic range video. The addition of Iridas technology includes the SpeedGrade toolset for stereo 3D RAW processing color grading and finishing of digital content. Iridas offers the only non-destructive tools for primary and secondary color correction that are optimized for multi-core CPU and GPU performance paralleling the industry-leading speed and efficiency of the Adobe Premiere Pro and Adobe Mercury Playback Engine software. With the addition of Iridas technology Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space. “Adobe has set the standard for rich communication and collaboration across all media and we’ve been rapidly innovating on solutions for professional filmmakers ” says Jim Guerard vice president and general manager for professional video and audio Creative and Media Solutions Business Unit Adobe. “The integration of Iridas’ leading color grading technology helps us continue to deliver high quality tools and redefines how professionals in the motion picture and video industry view manipulate enhance and produce their digital creations from script to screen.” “Joining forces with Adobe provides us with an amazing opportunity to get our technology into more peoples’ hands ” says Lin Sebastian Kayser chief executive officer Iridas. “Adobe has demonstrated real commitment to the professional film and video market with its recent releases and has a known track record of integrating acquired technologies. With the addition of our color grading technology I believe Production Premium can lead the HDR video and stereoscopic charge as the film and professional video industry evolves.”