China’s Wanda Cinema Line and cinema software company Arts Alliance Media have entered into a long term, strategic partnership. The partnership will see AAM serving as a primary technology partner to Wanda with the aim of creating efficiencies, increasing revenues and improving customer experience across all of Wanda’s cinema operations. The partnership covers both existing business and future developments.
John Aalbers, chief executive officer of Arts Alliance Media said, “I am delighted to announce this wide-ranging, strategic partnership with Wanda Cinema Line. The initial deal represents one of the most significant in cinema software history. What is even more exciting is that Wanda is a global player with big ambitions and we, at Arts Alliance Media, are going to be right there with them making it happen. Being able to work with such a visionary and strategic partner is very exciting, as it will help keep both companies at the forefront of innovation in the rapidly changing cinema industry for years to come.”
John Zeng (Zeng Mao Jun), chief executive officer of Wanda Cinema Line said, “We were very impressed with how technologically advanced AAM’s solutions are, as well as their understanding and vision of the future trends in cinema. For those reasons we are very pleased to announce our strategic partnership. We are confident that working closely with AAM will provide Wanda with the most innovative and ingenious solutions to help take Wanda’s cinemas to a new level of customer experience.”
The announcement was made at the CineAsia trade show in Hong Kong, where Arts Alliance Media is showcasing the latest in cinema software including the Screenwriter Theatre Management System (TMS); circuit management system Producer; Network Operations Centre (NOC) software Lifeguard and advertising management software AdFuser.
Arts Alliance Media www.artsalliancemedia.com
Wanda Cinema Line Corporation www.wandafilm.com