Digital cinema company Arts Alliance Media has announced a deal with leading Middle Eastern cinema chain Vox Cinemas, to supply Vox’s sites with a full suite of digital cinema software. The deal covers AAM’s Screenwriter Plus theatre management system, Producer, the company’s enterprise circuit management system and its Locksmith enterprise KDM management products to provide a complete end-to-end solution for monitoring and managing the entire circuit. A second phase rollout later in the year will see AAM’s Lifeguard NOC tools software also being deployed to add in monitoring for all equipment across the circuit, alongside a custom-designed trouble ticketing system for support.
Vox Cinemas, which has 92 screens across nine complexes in Lebanon and the UAE will soon open new sites in Oman and will use AAM’s Producer to make running the whole chain from one central point simple and intuitive. As well as monitoring all sites in the circuit from one central place, with alerts for any issues that threaten shows, Producer’s advertising and trailer management function means pre-show can be built at the head office to be automatically sent to sites and slotted into the correct position in the playlists.
Each individual Vox Cinemas site will be installed with AAM’s Screenwriter Plus Theatre Management System, which will manage content and playlists on all screens. Screenwriter Plus provides advanced TMS modules to make screen management even more efficient and powerful.
Eric Stevens, commercial director of Arts Alliance Media said, “We’re delighted to be working with Vox Cinemas in the Middle East and we’re excited to bring them the benefits of our whole end-to-end solution. They will see the power digital gives them to keep an eye on everything going on at sites across multiple countries. Our software takes complicated and time-consuming processes and automates them, so freeing up crucial time so staff can focus on being on the floor with customers.”
Mark Smith, technical manager of Majid Al Futtaim’s Vox Cinemas added, “We’re looking forward to implementing the benefits from AAM’s software suite. Vox Cinemas’ key aim is to give a truly customer-focused cinema experience, with an emphasis on providing world-class presentation standards in all of our screens. AAM’s software is going to allow our cinema staff to spend more time with monitoring details of the complete operation, while having the confidence that all of our sessions will be assembled and scheduled with 100 percent reliability across the Vox Cinemas’ estate. Being able to manage and distribute our pre-show content from head office, and to have a bird’s eye view of all our sites and make sure everything is running smoothly, means we can ensure we are giving our customers the best experience.”