Arts Alliance Media has announced that Germany’s UFA Cinemas has installed AAM’s theatre management software – Screenwriter – on their 41 screens across four sites, in Düsseldorf, Dresden, Stuttgart and Recklinghausen, to manage all aspects of their digital cinema operations. This is the first deal under the new AAM/dcinex reseller partnership in Europe.
UFA Cinemas, which has an existing Virtual Print Fee deal with dcinex, will continue to receive maintenance and technical support from the company, but through this new reseller agreement, also now has access to AAM’s software products.
UFA Cinemas, headed by Marianne Riech, has a long history in the German cinema market. Mrs. Riech’s father, Heinz Riech, was a pioneer in exhibition in Germany, and UFA now carries on the dynasty as one of the oldest chains in Germany.
Eric Stevens, Arts Alliance Media’s commercial director said, “We are delighted to have our first deal under the dcinex partnership. AAM have been in Germany for many years in a VPF capacity and are delighted to now be working with partners to bring our software to exhibitors big and small. UFA is an institution in the German exhibition market and we’re thrilled to be working with them.”
Marianne Riech said, “We have evaluated many software solutions for our cinemas, but after trying AAM’s Screenwriter, we were thrilled at how easy and intuitive it was to use – we didn’t have to learn any complicated procedures, it just worked, and meant we can manage our content and automate our processes so much more efficiently.”
Arts Alliance Media www.artsalliancemedia.com