AAM Barco Partner on European Leasing Program for Exhibitors

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Tue, 03/13/2012 - 20:00 -- Nick Dager

Arts Alliance Media and Barco have signed a Memorandum of Understanding to offer a financial leasing program to exhibitors across Europe to convert to digital cinema. The fund named the Barco Leasing Program has a provision for up to €100 million and will offer financing packages to cinemas looking to convert from 35mm to digital. The offer is supported by ING Lease Belgium. It will be available to interested exhibitors of any size and will utilize AAM's existing VPF agreements with all six Hollywood majors and nearly 100 local European distributors. AAM will begin offering the program over the coming weeks to exhibitors across Europe with the funding available for the next 18 months targeting 2 000 screens for conversion. Barco will supply equipment and maintenance and support will be provided by Arts Alliance Media.

 Howard Kiedaisch CEO of Arts Alliance Media says “One of the critical elements to getting any exhibitor converted to digital is procuring the necessary capital investment and we're delighted to partner with our friends at Barco to offer a solution to exhibitors throughout Europe. With Europe already over fifty percent converted the remaining cinemas who have not yet converted need to move quickly or risk being left behind and we're encouraging all operators large and small to engage in dialogue with us.” 

 Wim Buyens senior vice president of entertainment at Barco says “We expect this leasing program is going to offer the digital cinema opportunity to more cinemas than ever before. Cinemas working with Barco and AAM under this scheme can trust that they're partnering with digital experts who will offer the best quality equipment and reliable service to allow them to offer the best experience to their audiences.” 

Exhibitors interested in the program should contact Giovanni Dolci at Arts Alliance Media at [email protected].