The National Academy of Television Arts & Sciences and the Sports Video Group have presented the Global Media Visionary Award to 3ality Digital for its live 3D production of the 2009 FedEx BCS Championship Game which took place last January in Miami Florida. 3ality Digital was presented with the honor alongside Sony Fox Sports and Cinedigm Digital Cinema all of whom were partners on the project. The groundbreaking event marked the first time a live 3D broadcast was made available to consumers nationwide with thousands of college football fans filling scores of movie theatres coast to coast to see the University of Florida Gators take on the University of Oklahoma Sooners. “This is a tremendous honor and an important endorsement of the role live-action digital 3D will play in the future of sports broadcasting ” says 3ality Digital CEO Sandy Climan. “We are thrilled to be recognized with our valued partners for bringing a more immersive more dynamic sports experience to fans across the country.” The Global Media Awards for College Sports celebrate excellence across the entire spectrum of college sports video production including work by colleges and universities national and regional sports networks and technology innovators. Jonathan Dern president of Cinedigm’s Entertainment Group says “We would like to express our sincere thanks to NATAS and SVG for this honor and to our partners Sony Fox and 3ality for helping to bring this event to audiences across the nation. We were extremely proud of this event as it marked an incredible new branding opportunity for content owners and particularly for sports entertainment. 3D live technology is steadily rolling out theatre-by-theatre nationwide and it is a huge opportunity for content owners and sports broadcasters to extend their franchises and immerse their consumers into the content they love.” The 3D production of the BCS game proved the viability of a next-generation 3D viewing experience that can get college football fans out of their homes and into theaters says Ken Kerschbaumer SVG editorial director. The team at 3ality Digital played an important role in ensuring not only that viewers had a quality experience but that 3D productions are financially viable. “The BCS game gave the general public its first taste of how digital 3D can transform the sports viewing experience on a massive scale ” says Steve Schklair CEO of 3ality Digital Systems the technology subsidiary of 3ality Digital. “Moving forward we’re committed to using our technology and expertise to further enhance the way in which consumers enjoy their live-action entertainment.” 3ality Digital www.3alitydigital.com Cinedigm Digital Cinema www.Cinedigm.com
