Visual Effects

Campaign Highlights Skin Cancer Risks

Thu, 06/23/2016 - 11:05 -- Nick Dager

The Colonie provided editorial, FX and finishing services for a pair of public service advertisements for the American Academy of Dermatology. The :60 spots feature sharply contrasting storylines and approaches to educating two high-risk demographics about the dangers of sun exposure and skin cancer. Looking Good targets men over 50 using a comedic scenario to communicate a strategy for early detection, while Arms tailors its message about prevention to young women between 14 and 18, using a touching story to educate them about the risks of tanning.

Unique Airbnb Campaign Debuts in Cinemas

Fri, 06/17/2016 - 12:21 -- Nick Dager

Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.

Mastering Time in X-Men: Apocalypse

Tue, 06/07/2016 - 10:58 -- Nick Dager

X-Men: Apocalypse, the latest entrant in Twentieth Century Fox’s popular superhero franchise, features more time-bending magic from Australia’s Rising Sun Pictures. The visual effects studio contributed to several key sequences in the film, most notably an electrifying scene where Quicksilver (Evan Peters) uses his hyper-speed ability to rescue students from an exploding mansion. Quicksilver’s Rescue builds on a notable scene from the preceding X-Men: Days of Future Past where the character races around a Pentagon cafeteria to prevent security guards from shooting a trio of X-Men. RSP’s impeccable work in making pots, pans, bullets and water drops freeze in mid-air helped the film earn an Academy Award nomination for Best Visual Effects.

NYPD Blue Remastered

Wed, 06/01/2016 - 12:18 -- Nick Dager

In a project for 20th Century Fox spanning nine months, Roundabout Entertainment restored and remastered the first eight seasons of the classic procedural police drama NYPD Blue. More than 170 one-hour episodes were scanned and finished in 2K, restoring the show to pristine quality for a new domestic release.

Sarofsky Animates Captain America Title Sequence

Wed, 06/01/2016 - 12:08 -- Nick Dager

Design-driven production company Sarofsky delivered the 3D elements in the main-on-end title sequence in Marvel’s Captain America: Civil War. Under the direction of company principal and executive creative director Erin Sarofsky, together with executive producer Steven Anderson, creative director and designer John Filipkowski, and other Sarofsky artists, the Chicago-based creative team worked directly with Marvel’s Captain America: Civil War VFX supervisor Dan DeLeeuw and VFX producer Jen Underdahl to create a fully composited and rendered two minute MOE title sequence that blends CG-based and photo-real elements.

Video’s Worth How Many Words?

Mon, 05/23/2016 - 11:31 -- Nick Dager

Kanye West was honored at last week’s 20th Annual Webbys with the Artist Of The Year award, in recognition of the social media phenomenon’s pioneering use of the internet and his impact on the music landscape. The ceremony’s rules limit the winners’ acceptance speeches to five words, presenting West, who’s known for his lengthy orations, with a challenge. Houses in Motion, the Brooklyn-based animation and production studio, crafted an animation-driven retrospective of the artist’s year, with a video montage that includes abstract design elements, graphics, skewed images, and samplings of the artist’s tweets.

Technicolor Masters Captain America

Wed, 05/11/2016 - 15:13 -- Nick Dager

Following on the heels of their 2014 hit, Captain America: The Winter Soldier, directors Anthony and Joe Russo have done it again with the Marvel-Disney franchise blockbuster Captain America: Civil War. From a script written by Christopher Markus and Stephen McFeely, which blends dramatic spectacle with legit emotion and humor, the filmmakers once again turned to cinematographer Trent Opaloch, who shot The Winter Soldier. The Technicolor color finishing team led by senior supervising finishing colorist Steve Scott, worked with Opaloch, the Marvel team (producer Kevin Feige, and executive producer Victoria Alonso), and the Russos to provide final color-grading, digital intermediate services, mastering for a wide array of HDR theatrical deliverables, and HDR home masters.

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