Centerplex Cinemas, one of the largest motion picture exhibitors in Brazil, has announced that it plans to deliver Dolby Atmos immersive audio to 10 screens throughout Brazil. In addition, Centerplex will deploy several Dolby IMS3000 integrated media servers, Dolby multichannel amplifiers and SLS 3-Axis Speakers across its circuit, becoming the first exhibitor in Brazil to install the latest Dolby technology. Plans call for the installation to be completed by the end of 2018.
CGV Cinema Line, the largest multiplex cinema chain in Korea, plans to open thirty Dolby Cinema locations in China by the end of 2021.
Cinema West Veranda Luxe Cinema is the first cinema complex to fully integrate all Dolby technologies for an immersive Dolby Atmos audio experience across a total of nine screens. Located in Concord, California, the complex has a grand opening scheduled for December.
DTS will reach the 100th theatrical title exhibited in its DTS:X immersive audio with the September 15 release of Lionsgate’s American Assassin, directed by Michael Cuesta and starring Michael Keaton, Taylor Kitsch and Dylan O’Brien.
B&B Theatres has signed an agreement to install DTS:X immersive audio powered by GDC servers at six locations this year and six in 2018, with the remaining locations to be rolled out in late 2018/early 2019. As a licensee of the DTS:X object-based immersive sound technology for the development of GDC immersive sound media servers, GDC will be leading the effort. With this agreement, B&B Theatres will become the largest U.S. movie theatre circuit to exhibit content released with a DTS:X soundtrack.
IBC will award its highest accolade, the International Honor for Excellence, to Dolby Laboratories. In IBC’s 50th anniversary year, the award reflects on more than 50 years of continual improvement in sound from Dolby, which culminated with the 2012 release of Brave in Dolby Atmos.
While large multiplex cinema chains compete on quantity, smaller independent venues are finding a new market by specializing in quality. An example is RSB Cinemas, a Dutch company that has recently opened its second venue where cinemagoers can enjoy a new level of quality and personal service. Located in Veldhoven, just a few kilometres from the centre of Eindhoven, each of the new-build Cinema Gold’s four rooms features large, comfortable chairs with tables, at-seat luxury snacks and drinks, ordered via each seat’s service button at any time, and spectacular quality movies, thanks to Alcons pro-ribbon 7.1 channel surround sound systems and Barco Flagship laser cinema projectors.
For the third year in a row, QSC Cinema has been honored with the prestigious Teddy Award, an annual award voted by dealer members of the International Cinema Technology Association. The award recognizes the ICTA Manufacturer that best exemplifies the progressive principles of product development, and provides the dealers with service and up-to-date technical and sales information, while supporting the status of their product without qualification. The Teddy Award was presented to QSC at the recent annual ICTA Convention in Berlin, Germany.
Located in Benxi, in China’s Liaoning Province, Xinshidai MZC Cinema recently opened a 700-seat cineplex that consists of five halls, including a Dolby Atmos certified flagship auditorium with Christie Vive Audio in Hall 2, as well as a specially configured VIP auditorium that offers a premium movie-going experience. This is the first cinema complex in China’s northeastern region to be equipped with Christie cinema audio.
Bow Tie Cinemas has announced that renovations will begin after Labor Day to upgrade the Marquis 16 and Bow Tie Extreme in Trumbull, Connecticut into a Bow Tie Ultimate theater. Ultimate renovations at the Marquis will include reserved luxury recliner seating in all auditoriums, as well as the installation of Dolby Atmos premium audio presentation in their already established BTX large format experience. In addition, there will be an elevated concession program which includes expanded food and bar menu offerings.