Cinema immersive sound is upside down. Technology providers invest in intellectual property for immersive sound rendering engines, but they compete on the availability of content. Trading on content has been counterproductive to growth, contributing to a lackluster immersive sound installation count that is less than two percent of worldwide screens. Immersive sound has more moving parts to address than distribution, but the industry is fixated on a design from scratch, do-everything, distribution standard that’s two and a half years in the making and at least as many years from finding its way into cinemas. A deeper look shows that the key friction point of production for competing systems has been addressed. It’s time to put immersive sound right side up and grow the format.
With the highly-anticipated release of Captain America: Civil War on Friday, May 6, fans and critics alike are getting in line to see what is being billed as one of the greatest battles in movie history. According to the cast and crew, the film wouldn’t be possible without Dolby Vision imagery and Dolby Atmos sound.
Colombian movie theatre circuit Cinemas Procinal has selected Cinema Equipment and Supplies to lead the design and implementation of the first theatre in Colombia to showcase Dolby Atmos sound technology. Earlier this year Cinemas Procinal announced the launch of the circuit’s first Supernova PLF auditorium.
Classic Cinemas Charlestown 18 and UEC Theatres 14 Cleveland are the latest U.S. locations certified to exhibit content released with a DTS:X soundtrack. As a DTS:X worldwide certification services agent, GDC Technology will be leading the effort to enhance additional auditoriums for both circuits with immersive sound in the future.
GDC Technology has announced that 100 global movie theatre screens are now equipped to exhibit motion pictures released with a DTS:X soundtrack. Today, nearly 40,000 of the world's screens, from art houses to multiplexes, count on GDC technology to enable new cinematic possibilities and experiences, the company says.
DSpecialists Digitale Audio- und Messsysteme has named Audiowerk as distributor of the audio and media control matrix Harvey mx.16 and its forthcoming new models for Switzerland.
Christie has launched the Christie Vive Audio LS Series 4-way screen channel and 2-way surround loudspeakers. Featuring planar ribbon driver technology with its low distortion and superior transient response characteristics, LS Series screen channels are single-enclosure designs and ideal for most 5.1 and 7.1 distributed sound applications. Providing unparalleled timbre matching between screen and surround channels, LS Series enclosures offer a cost-effective entry into superior cinema sound.
Christie will showcase its full range of products at CinemaCon 2016 at Caesars Palace in Las Vegas, April 11-14. The company’s Booth – 2303A – will feature various Christie products and video case studies. In addition, Christie laser projection will be used for select Colosseum events, there will be Christie digital signage in the Coke lounge and registration area, and product launch demonstrations in private meeting rooms.
The cinema has been the genesis of audio and imaging innovation that drives new, spectacular, and captivating experiences to moviegoers. For more than 50 years, Dolby has been, and continues to be, at the forefront of these efforts to advance the science of sight and sound that lead to unforgettable entertainment experiences. Dolby began its journey in delivering superlative audio experiences with the introduction of Dolby Stereo with Star Wars in 1977. Fifteen years later, with the release of Batman Returns, Dolby Digital ushered in a next-generation multichannel surround sound experience that became the de facto standard for movies, television, gaming, and more. We have always believed, and the industry has demonstrated, that sound is every bit as vital to the patron’s experience as image. Our ability to deliver an improved experience and draw audiences deeper into a story by enabling them to hear the whole picture is what solidifies their desire for a theatrical experience time and time again.
Barco will highlight CinemaBarco at CinemaCon 2016, April 11-14 at Caesars Palace in Las Vegas. CinemaBarco includes Barco Laser Projection, Barco Escape, AuroMax and Barco Lobby Experience. Recent independent and exhibitor surveys indicate that moviegoers give the highest image quality scores to laser-illuminated screens. They also state that this premium experience would entice them to visit the cinema more frequently and that patrons are willing to pay a higher ticket price for the laser-projected movie, resulting in significantly higher revenues for exhibitors.