The American Society of Cinematography’s Cinema Display Evaluation Plan & Test Protocol is a key step towards establishing goals for an enhanced cinema experience. It was developed by the ASC’s Next Generation Cinema Display technology subcommittee in response to the emergence of new cinema technologies, and the resulting need for guidance among exhibitors, distributors, and technology providers. As co-chairs of the NGCD committee, we would like to take this opportunity to provide some background and the anticipated direction for this work.
In what is being called the largest 3D installation agreement in the history of the format, Wanda Cinema Line Corporation will equip a total of 5,600 screens throughout China with RealD’s projection technology. Michael V. Lewis, CEO and founder of RealD made the announcement.
For the first time, GetD 3D will supply its cinema systems and glasses for the 73rd Venice International Film Festival, taking place August 31 through September 10. The Venice International Film Festival is the oldest of its kind founded in 1932. 3D projection has become a tradition for many years and the organizers will have another promising line up in 2016.
Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.
Volfoni has partnered with Russia’s Nevafilm on a new high-end KinoMax multiplex to be that will be equipped with Volfoni’s 3D system. This partnership is seen as the start of a long cooperation between the three companies.
The Museum of Flight, a Smithsonian affiliate, has dedicated its entire June 18 film schedule to premiere Space Next in 4K stereoscopic 3D. The opening was timed to coincide with the NewSpace conference of entrepreneurs, scientists, engineers and policy leaders, held by the Space Frontier Foundation. At two of the premiere screenings, open to the public, Space Next director Luke Ployhar of Afterglow Studios in Minneapolis will introduce the film and show how scenes were created. Ployhar is a seasoned Hollywood filmmaker and effects artist whose credits include Minority Report.
The Christie 6P laser projection at the National Infantry Museum’s Giant Screen Theater in Columbus, Georgia is earning applause from the public, school groups, veterans and active duty service members. Installed by AV industry pioneer D3D Cinema, the two Christie Solaria CP42LH 6P laser projectors enable the theater to show a range of 3D content and Hollywood blockbusters – as well as alternative content and live events – to better align the theater with the museum’s mission of providing guests with an immersive experience of the United States Army Infantry’s valorous history.
Disney’s The Jungle Book is the first film released in the U.S. in Dolby Vision 3D and is available at two Dolby Cinema at AMC Prime locations: Empire 25 in New York City and Hawthorn in Chicago. In this video director John Favreau shares how the movie sets a new bar for beautiful visuals and the 3D movie-going experience. “Whatever hesitation people might have in going to see a 3D movie I think completely goes away,” he says, “because the brightness of the image, the quality of the lenses and the fact that…the glasses just disappear and you’re watching a crystal clear image where you feel like you just climb onto the screen is a game changer.”
ArcLight Cinemas has collaborated with Christie and Dolby to bring an advanced movie-viewing experience its guests at the legendary Cinerama Dome in time for the most anticipated movie experience of the year Star Wars: The Force Awakens.
Beginning with this week's Star Wars: The Force Awakens directed by J.J. Abrams, Deluxe's Stereo D, has been commissioned by Lucasfilm and The Walt Disney Studios to create the stereoscopic editions for three upcoming releases in the iconic Star Wars franchise. The other two titles are Rogue One directed by Gareth Edwards and releasing on December 16, 2016, and Star Wars: Episode VIII, directed by Rian Johnson and releasing on May 26, 2017.