French company CGR Cinemas and Vox Cinemas are partnering to bring a new premium screen concept to the Middle East, Africa and Asia. Vox Cinemas’ parent company is Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the region. Their new format is called ICE Theatre, for immersive cinema experience.
Dar Al Arkan has signed an agreement with Majid Al Futtaim to open a new 15-screen multiplex at Dar Al Arkan’s Al Qasr Mall in Riyadh. The multiplex is scheduled to open in the first quarter of 2019 and will include Vox Cinemas’ signature Kids and Max experiences.
Vox Cinemas, one of the Middle East’s most innovative cinema exhibitors, is installing a range of Unique X technology including RosettaBridge TMS, RosettaNet eTMS, BaseKey KDM Manager and Cielo network monitoring.
IMAX and CJ CGV today announced a sales agreement for four new IMAX theatres to be added to existing and new multiplexes in Turkey. The theatres will be operated by CJ CGV subsidiary, Mars Entertainment Group, operator of the largest cinema circuit in Turkey. The agreement brings to 133 the exhibitor’s total IMAX commitment with theatres in South Korea, China, Vietnam and Turkey.
AMC Entertainment Holdings today announced the signing of a non-binding memorandum of understanding with the public investment fund of Saudi Arabia. In line with the fund’s mandate to help unlock promising new sectors within the Kingdom of Saudi Arabia, PIF and AMC Entertainment will explore a range of commercial opportunities for collaboration that will support the growth of the Kingdom’s entertainment sector.
FLiK Cinemas has selected Destiny Seating and Volfoni to equip their new platinum-class multiplexes. Volfoni partnered with Destiny Seating to supply FLiK Cinemas with their 3D hardware systems. FLiK Cinemas has recently completed the first platinum-class and gold-class multiplex in the Gulf Cooperation region, which comprises the energy rich Gulf monarchies Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
Grand Cinemas, the leading cinema chain in Lebanon, Jordan and Kuwait, is installing Volfoni 3D systems for its roll out of more than 40 screens. Volfoni’s 3D cinema technology will be deployed in a new multiplex to be opened this month in ABC Mall in Verdun, Lebanon. In line with its strategy of expanding vertically and horizontally in the region, Grand Cinemas counts today over 81 screens, with additional new screens currently under development.
Movio has appointed Gabriel Swartland head of client services for Europe, the Middle East and Africa. Sarah Lewthwaite, managing director and senior vice president of Movio, EMEA, made the announcement. Swartland will report to her.
The Abu Dhabi Film Commission is set to work with one of India’s most anticipated Bollywood movies, Tiger Zinda Hai. The Yash Raj Films production will have its longest shoot in the Emirate, and will be Abu Dhabi’s longest feature film project to date with a filming schedule of 65 days.
Novo Cinemas, part of the Elan Group in Qatar, has launched a new flagship cinema at Mall of Qatar, in Al Rayyan, Doha. The new cinema features 19 screens, including an IMAX Laser theatre that features the largest IMAX screen in the MENA region and seats 530 people. It also includes an upgraded sound system featuring 12 channels plus sub bass that delivers lifelike sound from all directions, including overhead, to fill the cinema with astonishing clarity, richness, detail, and depth. I spoke recently with Novo Cinemas CEO Debbie Stanford-Kristiansen about the new theatre and, in particular, her belief in the importance of lobbies.