Screenings of Imagine Dragons: Smoke + Mirrors Live music concert will be enhanced with Philips LightVibes. An initial three cinemas will deploy the technology for immersive cinema with more than 790 additional cinemas offering the title via distribution, broadening access to the concert for many more fans around the world. Tyrone Walker-Hepburn, owner of the Genesis independent cinema in London, which will show the UK screening said, “As an independent cinema, we’re all about differentiating ourselves. So being able to offer interesting, premium content like the Imagine Dragons concert using Philips LightVibes really sets us apart. It helps us to attract new audiences and revenue streams, which are key to our growth plans. People describe us as a maverick cinema and ventures like this cement that reputation."
Rotolight has announced a new distribution deal with Simplemente, a Mexican systems integrator and solutions provider to the broadcast and motion picture industry.
The world premiere of Sweet Summer Sun – Hyde Park Live, an iconic live concert film by The Rolling Stones, was screened on July 15 at Odeon & UCI Cinemas Group’s Kinowelt Ruhr Park cinema in Bochum, Germany. Philips LightVibes created an immersive experience for the audience by adding subtle, meaningful lighting effects during the film to enhance the concer
Arri has introduced the L10, the newest edition to its L-Series family of LED Fresnels, which also includes the portable L5 and mid-range L7. The introduction of the L10 fulfills Arri’s mission to provide a full line of high-performance LED Fresnels to the film, broadcast, theater and live entertainment markets.
PrimeTime has introduced the GUS 51 LED Fresnel that the company says is incredibly bright and requires no fan. While only drawing 58 watts, the GUS 51 pumps out the equivalent of a 1K traditional Fresnel. PrimeTime's advanced optics produces a perfectly even wash of light from side-to-side and is adjustable from a tight 11° beam angle at full spot to a wide 80° field angle at full flood.
Award winning photographer and filmmaker Benedict Campbell recently completed a commercial for the iconic brand Harley-Davidson. Campbell, who has worked with brands such as Nike, Jaguar and Mercedes, used Rotolight LED lights exclusively on the shoot.
Arri is proud to support the Academy of Motion Picture Arts and Sciences' groundbreaking multimedia exhibition Hollywood Costume in Los Angeles with over 25 L-Series LED Fresnels.
The Coldplay music video Magic, shot by cinematographer Par Ekberg, has scored more than 53 million views on YouTube and Ekberg’s work on it earned him a Best Cinematographer nomination for music video at the recent Cameraimage festival.
Arri’s has increased the brightness in its top-of-the line LED fixture, the L7-C. Advancements in LED technology have allowed the L7-C to be updated with a new light engine – Light Engine 2 – making it more than 25 percent brighter than previous versions.
Royal Philips demoed LightVibes at today’s Event Cinema Association Conference 2014 at the Genesis Cinema in East London.