Last night at an exclusive screening at London’s independent Genesis Cinema in Mile End, London, Philips Lighting brought one of the world’s hottest bands to the silver screen as never seen before. Philips Lighting hosted the immersive concert event with an exclusive screening of the critically acclaimed Imagine Dragons: Smoke + Mirrors Live concert powered by Philips LightVibes.
IP Man 3 will be released in China in 4DX on March 4. The film is highly anticipated there because it stars Donnie Yen and Mike Tyson. 4DX fans are looking forward to being immersed in the action battles between the two men. According to CJ 4DPlex, Chinese audiences love local action franchise movies that are screened with its 4DX technology, which features motion seats and environmental effects.
Screenings of Imagine Dragons: Smoke + Mirrors Live music concert will be enhanced with Philips LightVibes. An initial three cinemas will deploy the technology for immersive cinema with more than 790 additional cinemas offering the title via distribution, broadening access to the concert for many more fans around the world. Tyrone Walker-Hepburn, owner of the Genesis independent cinema in London, which will show the UK screening said, “As an independent cinema, we’re all about differentiating ourselves. So being able to offer interesting, premium content like the Imagine Dragons concert using Philips LightVibes really sets us apart. It helps us to attract new audiences and revenue streams, which are key to our growth plans. People describe us as a maverick cinema and ventures like this cement that reputation."
After initially being released in November 2015, the Japanese animation film Girls und Panzer: The Film sky-rocketed from 24th to 8th in the national box office rankings this month when it was released in 4DX. The average occupancy rate during the films first weekend in 4DX hit 97 percent at the 27 4DX screens it was available. The film is set to be screened at all 33 4DX screens in Japan this March.
CJ 4DPlex said today that the company has installed more than 30,000 seats as of this month. The company claims that it is well ahead of any other 4D movie theater brand in the world with nearly three times the number of seats than the closest 4D-cinema competitor. In addition, the company said, 4DX theaters have the capacity to accommodate almost 55 million moviegoers per year, currently reaching 228 auditoriums in 37 counties.
The Immersive Technology Alliance, the official trade organization for immersive technologies such as virtual reality, augmented reality, and stereoscopic 3D, has announced a strategic partnership with the Open Gaming Alliance.
Immersive theater technology from CJ 4DPlex, featuring motion seats and environmental effects, has had a strong impact on the growing Japanese box office. For example, the 4DX version of Star Wars: The Force Awakens, released in December, has thus far brought in more than 1 billion yen ($85 million), accounting for more than 10 percent of the title’s total Japanese box office to date. Overall in 2015, 4DX versions of top Hollywood titles such as Jurassic World, Furious 7 and Mad Max: Fury Road recorded 7 percent of the country’s total box office for each title, even though 4DX auditoriums claim only 3.5 percent of the total number of theaters in Japan.
ScreenX, the multi-projection system that allows moviegoers to go beyond the frame of the movie screen by extending the images onto the theatre walls, is opening its second site in the U.S. in Las Vegas in February. After launching the first publicly available theatre at the CGV Cinemas Los Angeles earlier this month, ScreenX is set to open its second screen at the AMC Town Square 18 in Las Vegas. For the second feature film to be shown in this unique format on American soil, ScreenX will feature Mojin: The Lost Legend. Already breaking records in China, Mojin is a science fiction tale following the adventure of a retired tomb raider pulled back into his old profession.
Star Wars: The Force Awakens has put up record-breaking box office numbers for 4DX globally. Only two weeks into its run, the film has been seen by more than one million moviegoers in 4DX, surpassing the success of Jurassic World in 4DX, which previously reached one million moviegoers in three weeks. In America, Asia and Africa, Star Wars has broken records for the highest occupancy rate for a 4DX film.
4DX’s partnership with NOS, the leading cinema operator in Portugal, will bring the very first 4DX auditorium to Southern Europe with auditoriums in Porto and Lisbon. Both 4DX theaters are scheduled to open in the first half of this year.