Immersive cinema seating is one of the fastest growing trends in mainstream motion picture exhibition and shows no signs of slowing. Translating the action on the screen into what a viewer experiences in the seat is no simple task and requires the hard work of many talented people. To learn more about that process, I recently spoke, via email, with Catherine Yi, creative director of 4DX America.
Dolby Laboratories and The Walt Disney Studios today announced that Rogue One: A Star Wars Story, in theatres December 16, will be available in more than 50 Dolby Cinema locations around the globe.
CJ 4DPlex, makers of dynamic seating for movie theatres, has merged with Simuline, a company that creates rides and simulators for the attraction industry. With the merger, CJ 4DPlex hopes to expand its business beyond immersive cinema, including, virtual reality and other areas of the attraction industry.
Les Cinémas Gaumont Pathé – the number one cinema chain operator in France, the Netherlands and Switzerland – will open France’s first CJ 4DPlex 4DX theatre early next year. The theatre will be located at brand new Pathé’s La Villette multiplex in Paris, which is opening mid-December 2016. This location is the largest cinema in Northern Paris, with 16 screens and 2,900 seats.
Responding to the growing popularity of home theater systems with immersive sound, Sony Pictures Post Production Services has added a new mix stage dedicated to next-generation home theater audio formats. Located on the Sony Pictures lot in Culver City, the new stage is designed to simulate a home theater environment and equipped to master feature film and television projects in Dolby Atmos, Auro-3D and other immersive sound formats. This new room has been used to prepare several feature titles for Blu-ray Disc, 4K Ultra HD Disc, and digital delivery.
The number of screens in operation utilizing 4DX immersive moving seats has reached 300. The world’s 300th 4DX screen is also the first in Canada, at Cineplex Cinemas Yonge-Dundas and VIP. The theatre opened November 4 with Doctor Strange.
Margarita Mix, a FotoKem company, has expanded into the virtual reality arena with the addition of 360-degree sound rooms at their facilities in Santa Monica and Hollywood. Whether it’s creating sound design, mix and final print masters for VR video, or remixing current spots for a full-surround environment, Margarita Mix now offers producers and content owners high-quality sound solutions for the professional VR market. The new capabilities augment the full array of premium audio services for studios, networks and production companies offered at Margarita Mix.
Screenings of Academy Award-winning director Ang Lee’s new film Billy Lynn’s Long Halftime Walk continue in Beijing and Shanghai, China. All of the screenings are using customized dual-head Christie Mirage 4KLH RGB laser projection systems.
ArcLight Cinemas has collaborated with Christie to custom fit the legendary Cinerama Dome in order to properly project the west-coast debut of Academy-award winning director Ang Lee’s Billy Lynn’s Long Halftime Walk in 3D 4K 120 frames-per-seconds, the way it was shot. The debut will be held November 10.
The Asian premiere of director Ang Lee’s highly anticipated film Billy Lynn’s Long Halftime Walk took place November 2 at Vieshow Cinemas Qsquare in Central Taipei. The theatre was outfitted for the event with customized dual-head Christie Mirage 4KLH RGB laser projection system.