Immersive Entertainment

4DX Expands Reach Throughout Japan

Mon, 08/08/2016 - 11:07 -- Nick Dager

Seven new 4DX immersive seating auditoriums have opened in Japan through partnerships between CJ CGV subsidiary CJ 4DPlex, Aeon Cinemas, United Cinemas and 109 Cinemas. 4DX recently released two highly anticipated Japanese titles, One Piece Film Gold and Shin Godzilla and received positive responses in Japanese box office. For the first screening weekend, One Piece Film Gold and Shin Godzilla represented 75 percent and 59 percent occupancy rate, respectively.

CJ4DPlex Opens Serbia’s First 4DX Theatre

Mon, 08/01/2016 - 14:02 -- Nick Dager

CJ 4DPlex has opened the first 4DX theater in Serbia through a partnership with CineStar Cinemas. The theater is located at CineStar Novi Sad inside the shopping center Big. The 4DX theater opened on July 15 with showings of Ice Age: Collision Course and The Legend of Tarzan. The theatre recorded over 90 percent capacity in the 4DX seats on their first weekend.

Shanghai Film Corporation Signs with CJ 4DPlex

Mon, 08/01/2016 - 13:54 -- Nick Dager

CJ 4DPlex has signed with Shanghai Film Corporation one of the top multiplex operators in China to expand 4DX to more than 20 screens within three years. SFC, a state-owned company, is a film production company that also distributes, exhibits movies and has studios, cinema chains. It currently operates some 300 screens at 40 locations in the East China region.

Audiences Upbeat About LightVibes

Thu, 06/30/2016 - 13:19 -- Nick Dager

More than 80 percent of the moviegoers who have experienced Philips LightVibes had a positive response, according to a recent survey conducted by the company. The news was part of a presentation that Niels Van Duinen, general manager of Philips LightVibes gave earlier this month at CineEurope in Barcelona. The news was included in remarks that Van Duinen made at the Event Cinema Association’s reception. He was giving those present an update about Philips LightVibes Surround Cinema Lighting news and developments since the group’s last gathering at CinemaCon in Las Vegas.

Shaking Up the Ad Business

Wed, 06/29/2016 - 15:37 -- Al Caudullo

There is a huge push for haptic advertising. Simply put, to add nuanced tactile effects to simulate a realistic feeling to 360 virtual reality content: the shaking of a martini glass in a Stoli ad; the power of the engine in a Peugeot ad and the flickering of lights in the American Poltergeist trailer. These are a few of the ways that haptic advertising has been utilized using Immersion’s Touchsense Design Cloud. Starting in 2014, Stoli was the first to break the ice, so to speak, with the first tactile ad. Now 554 mobile apps and 481 tablet apps on the Opera Mediaworks network have the capability to run haptic ads. These ads have the potential to reach 14.9 million total impressions, 4.2 million unique viewers

Mars Cinema Group Adds D-Box Seating in Time for Bourne

Wed, 06/29/2016 - 15:23 -- Nick Dager

ECCO Cine Supply and Service has reached an agreement with Turkish exhibitor Mars Cinema Group to install and service D-Box Technologies cinematic motion systems in two multiplex theatres in Istanbul. Under the agreement, ECCO will deliver a total of 80 D-Box motion seats to Cinemaximum Akbati, located in the up-and-coming northeast neighborhood of Instanbul, and Cinemaximum Akasya, situated in the university district on the Asian side.

World’s Largest Cinema Opens in Dubai

Tue, 06/21/2016 - 14:44 -- Nick Dager

The world’s biggest shopping mall – The Dubai Mall – will soon feature the largest cinema complex in the world powered exclusively by Barco Flagship Laser projectors. Committed to offering its audiences a truly exceptional movie-going experience, Reel Cinemas will fit each of the 22 theaters at its multiplex at The Dubai Mall with Barco Flagship Laser projectors. In addition, the cinema will feature a Barco Escape installation – another first in the Gulf region. All the existing 22 digital cinema projectors at Reel Cinemas, The Dubai Mall will be replaced by Barco’s Flagship RGB Laser projectors (21x DP4K-22L; 1x DP4K-30L).

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