Immersive Entertainment

Kinepolis Adding Six CJ 4DPlex 4DX Theatres

Tue, 11/13/2018 - 11:48 -- Nick Dager

CJ 4DPlex announced today an agreement with Kinepolis to bring the 4DX immersive-seat experience to six additional Kinepolis cinema complexes. Less than one year after the opening of its first 4DX theatres in Antwerp, Brussels, Lomme, Madrid and Valencia, the company has announced six additional 4DX theatres, which include three in Belgium (Kinepolis Hasselt, Ghent and Rocourt), one in Luxembourg (Kirchberg), one in France (Kinepolis Nîmes) and one in Spain (Kinepolis Diversia, Madrid).

Odeon Opens the UK’s First Dolby Cinema

Wed, 11/07/2018 - 09:02 -- Nick Dager

One of Europe’s most famous cinemas, London’s Odeon Leicester Square, will reopen this Christmas following an 11 month, multi million pound deluxe refurbishment that has transformed what has been called the home of the premiere back into a global icon in the heart of London’s West End. The building’s largest screen has been fully upgraded to combine luxurious reclining Odeon Luxe seats with the captivating experience of Dolby Cinema.

4DX Tops $250 Million in 2018 Ticket Sales to Date

Tue, 11/06/2018 - 11:12 -- Nick Dager

CJ 4DPlex has reached new levels of success with more than 20 million worldwide attendees and $250 million at the box office to date in 2018. The company anticipates that the total number of moviegoers who have experienced 4DX since its launch in 2009 will exceed 85 million by year’s end, with the total box office gross surpassing $1 billion.

Immersive Rooms

Mon, 10/29/2018 - 12:36 -- Nick Dager

One of the biggest technology trends in motion picture exhibition today is immersive seating. Several companies have successfully partnered with exhibitors, movie studies and other producers to create an audience experience that actively mirrors the sights, sounds, actions and aromas of the movie on the screen. MediaMation is unique among these companies because not only are the seats in an MX4D theatre designed for movement and effects, the entire room is.

D-Box Installing Seats in Two Full Auditoriums

Wed, 10/24/2018 - 11:35 -- Nick Dager

For the first time in the U.S., D-Box will install motion recliner seats in two full auditoriums. The first installation is slated for November at the Maya Bakersfield Theatre in California. The second installation will start in December at the North Las Vegas Theater and be completed just in time for the highly anticipated holiday blockbuster season.

Cineplex Expands Immersive Seat Deal with CJ 4DPlex

Wed, 09/19/2018 - 11:45 -- Nick Dager

Cineplex and CJ 4DPlex today announced a new agreement that will bring the 4DX experience to as many as 13 additional Cineplex locations across Canada over the coming years. The companies opened Canada’s first 4D auditorium at Cineplex Cinemas Yonge-Dundas and VIP in the heart of downtown Toronto, Ontario, in 2016, and its popularity with guests has prompted this new partnership and investment.

Let the Games Begin – To Move

Tue, 09/18/2018 - 12:02 -- Nick Dager

Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.

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