Immersive Entertainment

ScreenX Debuts in U.S. with The Himalayas

Wed, 12/30/2015 - 10:05 -- Nick Dager

ScreenX, one of the world’s first multi-projection systems that allow theatergoers to go beyond the frame of the movie screen by extending the images onto the theater walls, is making its official U.S. premiere on January 1. The first public availability of ScreenX in the U.S. will be rolled out at CGV Cinemas Los Angeles. Fans will have the opportunity to screen The Himalayas, the film that is topping Star Wars: The Force Awakens at the South Korean box office.

MediaMation MX4D Debuts in Dubai

Thu, 12/10/2015 - 11:13 -- Nick Dager

MediaMation has been commissioned to produce a 132-seat MX4D Motion EFX Theatre for Reel Cinemas in The Dubai Mall, the world’s largest and most-visited retail and entertainment destination. The Reel Cinemas project is scheduled for installation this month. Middle Eastern systems integrator Scrabble is handling the installation.

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Barco Escape Movie Theatre First in Asia

Mon, 12/07/2015 - 10:32 -- Nick Dager

Barco and China Film Group have announced the installation of Asia’s first multi-screen, panoramic Barco Escape movie theatre at the Changping AEON Cineplex in Beijing, China. A second Barco Escape theatre will open at CFG’s United square Cineplex in Shanghai this December.The format debuts to audiences in China this month with 20th Century Fox’s Maze Runner: The Scorch Trials.

Marcus Theatres Adds 4DX Seats at Gurnee Mills

Wed, 11/25/2015 - 11:48 -- Nick Dager

Marcus Theatres, the fifth-largest theatre chain in the United States, has opened the Midwest’s first 4DX location at the Gurnee Mills Cinema in Gurnee, Illinois. The first movie to take full advantage of the 4DX technology will be Ron Howard’s In the Heart of the Sea, December 11, which will enable moviegoers to experience the story of Moby Dick with 4DX special effects, including motion, vibration, water, wind, lighting and scents.

Maze Runner Sequel Opens in Barco Escape

Thu, 09/17/2015 - 13:16 -- Nick Dager

Last year Barco Escape debuted to audiences in the United States and Europe with The Maze Runner, earning rave reviews from moviegoers and critics. Directed by Wes Ball and released this month by 20th Century Fox, Maze Runner: The Scorch Trials picks up where the original film left off, with Gladers facing a new set of challenges on the open roads of a desolate landscape filled with unimaginable obstacles.

Cinépolis Installs Barco Escape Format

Tue, 09/08/2015 - 12:27 -- Nick Dager

Cinépolis, one of the world’s largest exhibitors, is installing Latin America’s first Barco Escape theater at its Paseo Acoxpa Mexico City location. Twentieth Century Fox’s Maze Runner 2: The Scorch Trials will be the first film released in Latin America in Barco’s multi-screen, fully immersive movie format when it premieres on September 11.

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