Immersive Entertainment

Raising the Stakes

Thu, 06/29/2017 - 12:52 -- Nick Dager

Netflix this week committed to streaming its movies in both Dolby Atmos and Dolby Vision high-dynamic range formats. It is the first global on-demand service to commit to combining both formats. Okja, the critically praised Netflix Original Film, is the first film available in both formats. Additional Dolby-supported titles are coming soon, and the catalog will continue to grow. Okja will be released to select movie theatres this week as well. Netflix has raised the stakes again.

Nordisk Film Cinemas Adds 4DX Screens

Fri, 06/23/2017 - 11:33 -- Nick Dager

CJ 4DPlex has announced that Nordisk Film Cinemas will bring nine additional 4DX immersive seating screens to Scandinavia by the end of 2021. This agreement comes on the heels of a successful run at Nordisk’s first 4DX theatre in Oslo, the Nordisk Ringen. During full time screenings of eight Hollywood titles since March 10, the theater has seen an overall occupancy rate of 72 percent.

Fate Top 4DX Film of 2017

Thu, 06/01/2017 - 12:32 -- Nick Dager

The Fate of the Furious is the most watched 4DX film of 2017, and is expected to surpass the 1.5 million-attendance mark. The box office success was driven by the best opening week performance in 4DX history, reaching 760,000 moviegoers – 31 percent more than the first week attendance for 2015’s Star Wars: The Force Awakens (580,000) in 2015.

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