The American Society of Cinematography’s Cinema Display Evaluation Plan & Test Protocol is a key step towards establishing goals for an enhanced cinema experience. It was developed by the ASC’s Next Generation Cinema Display technology subcommittee in response to the emergence of new cinema technologies, and the resulting need for guidance among exhibitors, distributors, and technology providers. As co-chairs of the NGCD committee, we would like to take this opportunity to provide some background and the anticipated direction for this work.
High Dynamic Range
The Technology Committee of the American Society of Cinematographers has published its Cinema Display Evaluation Plan and Test Protocol, which defines a method for the visual evaluation of parameters that characterize next generation cinema projection and active screens. As part of the industry’s move to high dynamic range and wide color gamut, the document represents the first step towards the goal of identifying where value is created from the filmmaker’s point-of-view. It is available for download now on the ASC web site.
Dolby Laboratories, Vudu, and Universal Pictures Home Entertainment have announced the first slate of titles now available in ultra high definition with Dolby Vision high dynamic range imaging. Dolby Vision titles now available for purchase and rental on Vudu include the all-new release The Huntsman: Winter’s War, and fan favorites Lucy, Oblivion, and Lone Survivor.
In response to what they say has been impressive guest reaction and the overwhelming success of Dolby Cinema at AMC in its first full year, Dolby Laboratories and AMC Theatres today announced plans to accelerate Dolby Cinema at AMC installations to 100 operational sites by the end of 2017, seven years ahead of the originally announced schedule. The original agreement, reached in 2015, was for 100 auditoriums over a 10-year deployment.
Canadian media and content company Corus has purchased a turnkey Quantel Rio 4K editing, color, and finishing system with a Neo control panel, enabling the company to build a 4K HDR post-production workflow into its operations. This is the fifth Quantel Rio system purchased by Corus, and its first in a 4K configuration.
Wanda Pictures and Dolby Laboratories today announced that Wanda Pictures’ feature For A Few Bullets will be released for Dolby Cinema locations in China on July 15, making it the first Chinese local language movie mastered in Dolby Vision and Dolby Atmos.
GrayMeta has unveiled Iris 3.0, a professional high dynamic range video player for the media and entertainment industry. According to the company, Iris 3.0 is the world’s only multi-format, broadcast quality media player and desktop collaboration tool that supports the up-conversion of SDR content to HDR to allow for accessible and affordable use of media companies’ current equipment. The collaboration tool provides quality control features including, on screen drawing, file checking templates, timeline annotations and shares messages securely and instantly with key stakeholders.
Barco today announced that it has acquired MTT Innovation Inc., based in Vancouver, Canada. MTT is a developer of projection technology with expertise in high dynamic range, applied imaging algorithms, advanced color science and specialized hardware development.
Roundabout Entertainment has extended its high dynamic range mastering services by upgrading its DaVinci Resolve systems with the latest software release from Black Magic Design, version 12.5. The new software includes improved HDR grading controls that add to the facility’s ability to finish, grade and deliver theatrical, television and home entertainment projects in HDR. It also adds new tools for editing, visual effects and noise reduction.