Featured Stories

The Beach Bum Releases in ÉclairColor HDR

Mon, 04/08/2019 - 13:19 -- Nick Dager

Distributor Neon has released The Beach Bum in Éclair Color high dynamic range at select Alamo Drafthouse Cinema locations across the United States. This marks the first title available in Éclair Color HDR across the U.S. The movie opened in Germany (Constantin Film) in Éclair Color in March and will open in France (Mars Films) in July.

CinemaCon 2019: A Watershed Event?

Fri, 04/05/2019 - 13:21 -- Nick Dager

A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?

NCM Adds to Pre-Show Fun with Shuffle

Wed, 04/03/2019 - 11:20 -- Nick Dager

At CinemaCon this week National CineMedia, creators of the Noovie pre-show seen in movie theaters nationwide, unveiled their new movie trivia mobile game Shuffle. Designed as a web app at www.noovie.com/shuffle, Shuffle is a whirlwind collection of card-based movie-trivia mini-games where players must answer questions as quickly as possible to earn points before time runs out. Questions will come fast and furious, and players will be sorting, flinging, and swiping cards at a breakneck pace to accumulate points and earn the best score. Movie fans can test their Hollywood IQ anytime, anywhere, with a fun mix of challenging Shuffle trivia games based on their favorite films.

Cineworld Centralizes on AAM Software

Fri, 03/29/2019 - 10:49 -- Nick Dager

Arts Alliance Media announced today that they are significantly extending their technological partnership with the Cineworld Group, one of the world’s largest exhibition companies. Following Cineworld’s recent acquisition of Regal Cinemas in the USA, the exhibitor has decided to automate their scheduling and content management using Screenwriter in Regal Cinemas’ 7,361 screens, and expand Producer’s coverage across Cineworld’s entire portfolio, which includes Picturehouse, Cinema City, Cineworld, and Regal Cinemas. AAM will also provide third line technical support to the new sites.

Putting the Grand in Grand

Thu, 03/28/2019 - 16:54 -- Nick Dager

This past February, DTS and CJ 4DPlex announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. What the companies didn’t announce at the time was that their first joint project together was already up and running in Liberty, Kansas. B&B Theatres brands their premium large format offerings as Grand Screens, which counts as typical Midwestern understatement because, at four stories tall and seven stories wide, the new B&B Theatres Liberty 12 currently features the largest ScreenX auditorium in the world.

FilmLight to Hold Second Color Day

Thu, 03/28/2019 - 12:31 -- Nick Dager

The next in the series of acclaimed FilmLight Color Day master classes will be held April 8 during the National Association of Broadcasters convention. Presented by industry leaders in creative grading, this intensive day will introduce colorists, DPs and the wider production and post industry to the opportunities and challenges of modern color finishing and delivery.

Recreating the Original Star Wars Look

Tue, 03/26/2019 - 13:07 -- Nick Dager

Two visual effects-heavy commercial spots for Disney highlighting the latest Star Wars toys and merchandise benefited from play to the firing of children’s imagination: Choose Your Path focuses on The Last Jedi merchandise, featuring three children playing in an attic bedroom; a boy puts down a Kylo Ren toy, which then comes to life to fight Lego starships, while two of the children duck as a ship speeds past them on the red salt flats of Crait – which then seamlessly turn back into the bedroom with a classic Star Wars wipe. Galaxy Of Adventures features the original Star Wars trilogy and Solo: A Star Wars Story, with more children playing in an attic room, interacting with the toys and merchandise in a series of tableaux reminiscent of scenes from the films.

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